The local shops selling local products


In the words below, I am using ‘local’ to mean ‘in North East Melbourne’.

I am aware of 210 shops in North East Melbourne that sell at least one food or drink product that was grown or made in North East Melbourne. That is a lot of shops.

But, of the 210, 160 appear to sell products from only one local food producer (with the other 50 selling products from multiple local food producers). And only 5 sell products from 6 or more local food producers.

Three important points arise:

  1. There are lots of local outlets for local food (e.g. the 210 shops).
  2. Hardly any of the local food producers are in more than a tiny fraction of these shops.
  3. Most of the shops selling local food only sell a small amount.

To illustrate the scale of the opportunity: Bolton Street Deli & Liquor, Eltham stocks products from 21 local food producers. If all 210 shops did the same, that would be 4,400 (210 * 21) ‘offerings’. This is more than 10 times the current number of ‘offerings’ (340).

In passing, of the 4 shops selling products from 7 or more local food producers, 3 are in the Local Food Directory (the 4th declined, for unspecified reasons). They are:

When I first published the words above, someone wrote to me asking for the full list of the 210 shops organised by how many local food or drink producers they sold the products of. Here is that list. Bear in mind that the list is only the ones that I know about (in terms of both shops and numbers of producers) – if you know of any other shops that sell any local food products, please email me; ditto if you think that any of the shops sell more local products than stated in the list.

21 Bolton Street Deli & Liquor, Eltham
12 Leo’s Fine Food & Wine, Heidelberg
9 Yarra Valley Gateway Estate, Coldstream
7 Edes & Bibi, Montmorency  
6 Eltham Deli
Jefferies Family Supermarket, Croydon
Nillumbik Cellars, Diamond Creek
Quintons SUPA IGA, Warrandyte
5 Delicut Deli, St Helena
Gourmet Living, Templestowe
Hurstbridge Liquor
Renaissance IGA, Hawthorn
Rivers Cafe & Farm Shop, Yarrambat
Leo’s Fine Food & Wine, Kew
4 Aumann Family Orchard, Warrandyte
Dan Murphy’s
Eastfield Organic Natural Food Market, Croydon South
IGA Friendly Grocers Hurstbridge
Kangaroo Ground General Store
Natures Harvest Hurstbridge
3 Bulleen Art & Garden
Dynamic Vegies, Eltham
East Ivanhoe Grocers
Lettuce Inn, Hurstbridge
Prosciutto Bros. Craft Bar, Eltham
Shillinglaw Cottage, Eltham
Toscano’s Kew
Wild Things Food, Fitzroy North
Yarra Organics, Templestowe
Yarralicious, Warrandyte South
2 Balwyn Fruit Supply
Bitter Sweet Cafe, Ivanhoe East
Boccaccio Cellars Food and Wine, Balwyn
Biviano and Sons, Fairfield
Brunswick Supa IGA
Colonial Fruit Company, Forest Hill
De Bortoli Wines, Dixons Creek
Kew Organics
Little Drop of Poison, Eltham
Lower Plenty Cellars
Makers Emporium and Cafe, Ringwood North
Mirabella, Doncaster East
Naturally On High, Thornbury
Panton Hill General Store
Pure Bread Bakery, Surrey Hills
Ritchies SUPA IGA Yarra Glen
Signorelli Fresh, Balwyn
Superfruit Organic, Ivanhoe
The Common Good, Hawthorn
The Greensborough Hotel
The Pines Deli, Doncaster East
Yarra Farm Fresh, Coldstream
Yarra Valley Poultry, Eltham
Yering Station Produce Store/Winery, Yarra Glen
1 30Kerr65 Expresso Bar, Fitzroy
5th Element Wellness, Fitzroy North
Acorn Nursery, Surrey Hills
Alimentari, Collingwood
Alimentari, Fitzroy
Ange’s Fresh Fruit & Veg
Apples and Sage Organic Wholefoods, Balwyn
Aunt Maggies, Brunswick
Aunt Maggies, Fitzroy
Baden Powell Hotel, Collingwood
Balgownie Estate, Yarra Glen
Balwyn Heights Fruit Supply, Balwyn North
Bar Nonno, Northcote
Beach Burrito, Fitzroy
Bee Sustainable, Brunswick
Beehive Hotel, Hawthorn
Bella Vedere restaurant, Coldstream
Belmore Meats, Hawthorn
Bennetts Butchers, Canterbury
Beyond Gluten Free, Balwyn
Blackcat, Fitzroy
Blood Orange Foodstore, Hawthorn East
Boccaccio SUPA IGA, Balwyn
Bolton Street Fruit Market, Eltham
Briar Hill Cellars
Bridge 2 Eden, Hurstbridge
Cafe Eden, Edendale Farm, Eltham
Cannings Free Range Butcher, Hawthorn
Cannings Free Range Butcher, Ivanhoe
Cannings Free Range Butcher, Kew
Carwyn Cellars, Thornbury
Casa Iberica Deli, Alphington
Casa Iberica Deli, Fitzroy
Chatham Food Store, Surrey Hills
Classic Fruits, Canterbury
Clint Meaghers Quality Meats, Hurstbridge
Cocoa Moon Cafe, Warrandyte
Colonial Fresh, Doncaster
Coltivari Fruit and Vege Store, Camberwell
Coombe Yarra Valley Providore, Coldstream
Croydon Brewery
Deli Delitz, Bulleen
Dineamic Health Food Store, Camberwell
Duncan’s on Church, Richmond
Eltham Gourmet Poultry
Fairfield Cellars
Fish Pier, Doncaster East
Fish Pier, Forest Hill
Flowers of Canterbury, Canterbury
Foodworks Preston
FoodWorks Research
Foodworks, East Ivanhoe
FoodWorks, Mont Albert
Fredricks, Richmond
Foodworks, Wonga Park
Glenferrie Gourmet Meats, Hawthorn
Go Vita, Doncaster
Go Vita, Greensborough
Hagens Organic Butcher, Richmond
Harvest Food Store, Fairfield
Harvest Wine and Liquor, Northcote
Hawthorn Common, Hawthorn
Health Food Thyme, Croydon
Henry Hursts Pizza & Pasta restaurant, Hurstbridge
Honey Thief Bakery Cafe, Blackburn South
House of Salad Woodfire Pizza restaurant, Eltham
Hurstbridge IGA X-press
IGA Blackburn
IGA Blackburn North
IGA Gervasi Thomastown
Immerse Winery restaurant, Dixons Creek
Ivanhoe Deli
Ivanhoe Pasta Deli
Jimmy Grants Eastland, Ringwood
Jimmy Grants Fitzroy
Jimmy Grants Richmond
Kellybrook Winery, Wonga Park
Key Ingredients, Clifton Hill
King Lake Hotel, Kinglake
Kinglake Pub and Pantry
La Deliziosa, Balwyn East
Lady Boy, Richmond
Local Fine Foods, Diamond Creek
Lovegrove Vineyard & Winery, Cottles Bridge
Low Buy Liquor, Lilydale
Made Locally, Ringwood North
Mason Lane Cafe, Mont Albert
Max’s Burger Bar, Montmorency
McCoppins Abbotsford
McCoppins Fitzroy
McCoppins Hawthorn
Metropolitan Foods, Templestowe
Miss Gourmet & Co, Hawthorn
Mitcham IGA X-press
Moondog Craft Brewery, Abbotsford
Monaco’s Deli, Camberwell
Montflora Florist, Montmorency
Monty’s Licensed Supermarket, Montmorency
Natural Life Plenty Valley, South Morang
Nillumbik Estate, Smiths Gully
Northern Git, Thornbury
Oakridge Wines, Coldstream
Olivigna La Sala restaurant, Warrandyte
Olympic Village Newsagency, Heidelberg West
Organic Empire, Mt Evelyn
Organic Origins, Warrandyte
Organic Wholefoods, Brunswick
Organic Wholefoods, Fitzroy
Organics at Preston Markets
Paul’s SUPA IGA, Ringwood East
Piedimonte’s Supermarket & Liquor, Fitzroy North
Preston Fresh Hood Market
Psarakos Market Deli, Bundoora
Purvis Wine Cellars, Surrey Hills
Renaissance IGA, Hawthorn
Research Fruit Supply
Reunion Cafe Dining, Surrey Hills
Rhubarb Rhubarb Organics, Preston
Richmond Hill Cellars
Ritchies SUPA IGA Ringwood North
River View Deli Cafe, Warrandyte
Rose St Pantry, Fitzroy
Rosanna Fine Wines
Rosewood Cottage, Kinglake
Salzano Delicatessen, Balwyn North
Savouring Italy Continental Deli, North Balwyn
Second Home Cafe, Eltham
Signorellis Fresh Fruiterers, Balwyn North
Slowbeer, Richmond
Smiths Gully General Store
Smith Street Cellars, Fitzroy
Stagger Lee’s Cafe, Fitzroy
Strawberry Point Fresh Food Market, Forest Hill
Stray Neighbour, Preston
Sunny Seed Bakery, Greensborough
Templestowe SUPA IGA
Terra Madre, Northcote
The Australian Chocolate Emporium, Ivanhoe
The Beer and Burger Bar, Richmond
The Burger Lounge, Eltham
The Cellar Door Providore, Ringwood
The Craft and Co, Collingwood
The Eltham Teahouse, Eltham
The Green at St Columbs, Hawthorn
The Old England Hotel, Heidelberg
The Organic Union Fruit and Vegetable Store, Surrey Hills
The Post Office, Wonga Park
The Public Brewery, Croydon
The Roundabout Cafe, Warrandyte
The Something Different Shop, Hawthorn
The Twisted Vine, West Preston
Thyme on the Terrace cafe, Warrandyte
Toscano’s Richmond
Tramway Hotel, Fitzroy North
Tunstall Deli, Doncaster East
Vegie Bar, Fitzroy
Village Greens, Yarra Junction
Wandin Valley Produce
Warehouse 266 cafe, Eltham
Warrandyte Berry Farm, Warrandyte South
Warrandyte Butcher
Warrandyte Lollies and Treats
Watson’s Creek Cafe and Antiques, Kangaroo Ground
Wattle Park Green Grocer, Box Hill
Webb’s Butchery, Research
Weidlich Food Store, Eltham North
Were Street Foodstore, Montmorency
Wine Republic, Fitzroy
Zimt Patisserie Café, Mont Albert

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