In 1975, the Lance family found a beautiful twenty acres of sloping land in the hamlet of St Andrews, Yarra Valley. The soils were poor, thin and riddled with rock. The elevation was high (250m) and the site was a natural ampitheatre, perfect for capturing sunlight without excessive heat.
The family began planting in 1976. Punch began in 2005, when James & Claire Lance began leasing the vineyard and winery. Their wine labels are Punch (made with own grapes), Friends of Punch (made with others' grapes) and Elemental.