Si Mangia started as Mangia Mangia in 2015. After the success of their books that promote traditional Southern Italian seasonal foods, they saw a need in the market for locally-made tomato products that remained faithful to traditional cooking methods. The results so far are: passata di pomodoro (tomato puree); sugo pronto (ready made pasta sauce); olives cured and dressed according to traditional Calabrian recipes; and capsicum paste for salumi.