The farm is PROOF certified , which means that the chickens are raised outdoors with continuous and unrestricted daytime access to paddocks that are suitable for grazing and are provided with shade and shelter. Customised mobile caravans provide shelter, nest boxes and perches which are moved regularly to fresh pasture. They have a stocking density of just 150 birds per hectare.

The chickens feed on Certified Organic feed that comes from Country Heritage Feeds. All other inputs (garlic, kelp, etc) are Certified Organic. The farm is also Organically Certified for pasture. They do not use any chemicals, artificial fertilisers, antibiotics, hormones, fungicides, pesticides, herbicides or egg colour additives.

The chickens listen to classical music as they lay eggs.